TO BUILD A FUTURE-PROOF BRAND YOU NEED TO OWN THE NOW
We use creativity to help brands find their unfair advantages, thanks to our unique culture: THE NOWNESS.
We immerse ourselves into the now every day, through inspirations, ideas, knowledge and tools.
Then, through collaborative design, we lead brands to live the now, while finding their own path.
THE NOWNESS MODEL
Three trails of exploration to travel through the NOW
be TRUE, act BOLD, think NEXT
Building fame with our creative point of view.
Using a cultural insight that is True to people.
Anticipating trends to build a future - proof business.
A single - minded proposition that unveils your unfair advantage and the route to express it.
WE ARE CREATIVES, WE LOVE DATA
We have joined the Dentsu Group in 2018 to add a rational boost to our creative proposition.
We can now use data insights as a springboard for our ideas. We can now leverage on Dentsu know how to increase (and measure) effectiveness.
We can now use our creativity to challenge media..
WE ARE LOCAL, WE ARE GLOBAL
We have roots in our country, having 160 people in Milan and Rome.
And we’re part of the McGarryBowen family.
We share values, tools and clients with the globally awarded creative network led by the NY office.
WE STAY GROUNDED, WORKING UPWARDS
Thanks to LOW we develop projects for those clients that believe in premiumness as their competitive advantage. We work with brands using creativity, technology and R&D. We look upwards while we are staying grounded.